Thesis Database

Year: 2006 - 2007 2nd term

Programme: BSSc

Supervisor: Timothy Patric Carey

Student name: Wing Ying Cheung

Thesis title:

Influence of Affect and Companionship on Impulse Buying

Keywords: Affect, Companionship, Impulse buying

Participants: 50 University students (25 males, 25 females) in Preliminary study, 177 University students (124 females, 53 males) in Policy capturing study

Measures: Positive and negative affect scale, Impulse buying tendency scale

Measures abr: PANAS, IBTS

Abstract: abstract/2007udgd/Cheung Wing Ying_abstract.pdf

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