Thesis Database

Year: 2006 - 2007 2nd term

Programme: M.Phil in I/O

Supervisor: Winton Wing Tung Au

Student name: Chi Ching Yu

Thesis title:

Exploring the mediating role of attribution in Corporate Social Responsibility

Keywords: Attribution, Corporate social responsibility

Participants: 192 university students

Measures: Attitude towards company, Product attributes, Purchase intention. Trust towards company

Measures abr: