Thesis Database

Year: 1996 - 1997 2nd term

Programme: BSSc

Supervisor: Kwok Leung

Student name: Pui Lam Yeung

Thesis title:

The Effects of Value Orientation of Audience on the Appreciation of Advertisements

Keywords: Value Orientation, Advertisement Appreciation

Participants: Hong Kong Citizens

Measures: Recognition of key values in advertisement, Appreciation to the advertisement, Value orientation

Measures abr: -