Thesis Database

Year: 2005 - 2006 2nd term

Programme: BSSc

Supervisor: Winton Wing Tung Au

Student name: Gloria Tsz Wai Li

Thesis title:

Electronic Word of Mouth: Effects on Purchase Intention and Post-purchase Attribution

Keywords: Electronic word of mouth, internet communications, purchase intentions, post-purchase evaluation

Participants: 120 students in CUHK (35 males and 85 females)

Measures: Homophily in Consumption Attitudes (Self-developed), Post-purchase Attribution (Self-developed), Receiver's Expertise, Receiver's Perceived Risk, Sender's Expertise

Measures abr:

Abstract: abstract/2006udgd/Tsz Wai Li.pdf

Back to main page