Thesis Database Year: 2005 - 2006 2nd termProgramme: BSSc Supervisor: Winton Wing Tung Au Student name: Gloria Tsz Wai Li Thesis title: Electronic Word of Mouth: Effects on Purchase Intention and Post-purchase Attribution Keywords: Electronic word of mouth, internet communications, purchase intentions, post-purchase evaluation Participants: 120 students in CUHK (35 males and 85 females) Measures: Homophily in Consumption Attitudes (Self-developed), Post-purchase Attribution (Self-developed), Receiver's Expertise, Receiver's Perceived Risk, Sender's Expertise Measures abr: Abstract: abstract/2006udgd/Tsz Wai Li.pdf
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