Thesis Database

Year: 2005 - 2006 2nd term

Programme: BSSc

Supervisor: Wai Chan

Student name: Joyce Ting Yee Lee

Thesis title:

Pornographic Advertisements: The Likeliness to Respond and Its Correlations with Sex-role Stereotyping and Attitudes Toward Women

Keywords: Pornographic advertisement, sex-role stereotyping, attitudes toward women, likeliness to respond

Participants: 79 CUHK male students

Measures: Bem Sex Role Inventory, Attitudes Toward Women Scale

Measures abr: BSRI, ATWS