Thesis Database

Year: 2004 - 2005 2nd term

Programme: M.Phil in Psy

Supervisor: Helene Hoi Lam Fung

Student name: Boby Ho Hong Ching

Thesis title:

One size doesn't fit all, getting the message across by tailoring its framing to individuals' self construal in oral health care communications

Keywords: message framing, self construal, matching, oral health care communications

Participants: university students

Measures: self-construal scale, self-efficacy scale (for oral health behavior), outcome expectancy scale (for oral health behavior)

Measures abr:

Abstract: abstract/2005Mphil/Ching Ho Hong Boby.pdf

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