Thesis Database Year: 2004 - 2005 2nd termProgramme: M.Phil in Psy Supervisor: Helene Hoi Lam Fung Student name: Boby Ho Hong Ching Thesis title: One size doesn't fit all, getting the message across by tailoring its framing to individuals' self construal in oral health care communications Keywords: message framing, self construal, matching, oral health care communications Participants: university students Measures: self-construal scale, self-efficacy scale (for oral health behavior), outcome expectancy scale (for oral health behavior) Measures abr: Abstract: abstract/2005Mphil/Ching Ho Hong Boby.pdf
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