Thesis Database Year: 2003 - 2004 2nd termProgramme: M.Phil in Psy Supervisor: Winton Wing Tung Au Student name: Joanna Wai Shan Ong Thesis title: Customer Loyalty to Restaurants: Investigating the Antecedents of Repatronage Behavior Keywords: Customer loyalty, service quality, commitment, behavioral intention, repatronage behavior Participants: Students and working population who visit table-service restaurants on a regular basis Measures: Exploratory Acquisition of Products, Affective Commitment, Cognitive Commitment Measures abr: EAP Abstract: abstract/2004MPhil/Joanna Wai Shan Wong.pdf
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