Thesis Database

Year: 2003 - 2004 2nd term

Programme: M.Phil in Psy

Supervisor: Winton Wing Tung Au

Student name: Joanna Wai Shan Ong

Thesis title:

Customer Loyalty to Restaurants: Investigating the Antecedents of Repatronage Behavior

Keywords: Customer loyalty, service quality, commitment, behavioral intention, repatronage behavior

Participants: Students and working population who visit table-service restaurants on a regular basis

Measures: Exploratory Acquisition of Products, Affective Commitment, Cognitive Commitment

Measures abr: EAP

Abstract: abstract/2004MPhil/Joanna Wai Shan Wong.pdf

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