Thesis Database

Year: 2003 - 2004 2nd term

Programme: BSSc

Supervisor: Darius Kwan Shing Chan

Student name: Wai Yee Wong

Thesis title:

Theory of Reasoned Action: Specific Social Referent Influence and the Role of Self-construal on Intention to Eat at Fast Food Restaurants

Keywords: Theory of reasoned action, specific social referent influence, self-construal, fast food resturants

Participants: 218 Hong Kong College Students (92 males and 126 females)

Measures: Self-Construal Scale, Measures of Theory of Reasoned Action for Fast Food Resturants Patronage

Measures abr: SCS