Thesis Database

Year: 2003 - 2004 1st term

Programme: BSSc

Supervisor: Helene Hoi Lam Fung

Student name: Lillian Yi Ting Tang

Thesis title:

The Effect of Different Affect Used in Health Promoting Announcements: Age Differences in Memory, Preference and Persuasiveness

Keywords: Affect, health promotion, age differences

Participants: 68 old (57-85 yrs old); 91 young (18-27) participants

Measures: A Positive and Negative Affect Scale, The Rosenburg Self-Esteem Scale, The Wechsler Digit Symbol Test

Measures abr: PANAS, RSES