Thesis Database

Year: 2002 - 2003 2nd term

Programme: M.Phil in I/O

Supervisor: Darius Kwan Shing Chan

Student name: Fiona Yee Wan Lai

Thesis title:

The Behavioral Consequences of Service Quality in Hong Kong Banking Industry: Does Market Segmentation Matter?

Keywords: Service quality, behavioral intention, purchasing behaviors, market segmentation, banking industry

Participants: Bank users (503)

Measures: Perceived Service Quality, Behavioral Intentions, Current Consumption

Measures abr: --