Thesis Database

Year: 2002 - 2003 1st term

Programme: BSSc

Supervisor: William G. Hayward

Student name: Cyprus Hoi Yan Lam

Thesis title:

Banner Blindness: The Impact of Perceptual Grouping and Location on Web Banners

Keywords: Blindness, perceptual grouping, eyetracker, position

Participants: 50 undergraduates

Measures:

Measures abr: