Thesis Database

Year: 2001 - 2002 2nd term

Programme: BSSc

Supervisor: Darius Kwan Shing Chan

Student name: Grace Wai Sze Wong

Thesis title:

Negative effects of in-store music: How Irritating Factors and Extraversion Influence the Mood Induction Process

Keywords: Music, consumer behavior, atmospherics

Participants: Young adults

Measures: Online questionnaires (NEO Short Form Personality Test, Mehrabian-Russell PAD Scale)

Measures abr: -

Abstract: abstract/2002udgd/Wong Wai Sze Grace .pdf

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