Thesis Database

Year: 2001 - 2002 2nd term

Programme: BSSc

Supervisor: William G. Hayward

Student name: Sui Hing Man

Thesis title:

The Effects of Repetition and Awareness on Recognition, Advertisement Attitude and Brand Name Attitude on the World Wide Web

Keywords: Repetition and awareness

Participants: University students

Measures: The brand name recognition questionnaire, Attitude towards the advertisement questionnaire, Attitude towards the brand name questionnaire

Measures abr: -