Thesis Database

Programme: M.Phil in I/O

Supervisor: Darius Kwan Shing Chan

Student name: Sunny Sun Yiu So

Thesis title:

Internet Shopping: A Structural Equation Modeling Approach

Keywords: Internet shopping, e-shopping, theory of reasoned action, trust, motive

Participants: 440 participants

Measures: measure of attitudes toward e-shopping, perceived social norms, level of trust, environmental control, secondary use of information control, economic motivations, and channel appropriateness

Measures abr: -

Abstract: abstract/2001MPhil/So Sun-Yiu Sunny.pdf

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