Thesis Database

Year: 2000 - 2001 2nd term

Programme: M.Phil in I/O

Supervisor: Darius Kwan Shing Chan

Student name: Al Kin Chung Au

Thesis title:

Effects of Message Polarity, Communication Orientation and Hierarchy on Organizational Media Choice

Keywords: Organizational media choice, message polarity, communication orientation

Participants: 178 organizational employees

Measures: Perceived Medium Usefulness, Perceived Medium Richness, measure of communication ability and formality

Measures abr: -