Thesis Database

Year: 2000 - 2001 2nd term

Programme: M.Phil in I/O

Supervisor: Darius Kwan Shing Chan

Student name: Al Kin Chung Au

Thesis title:

Effects of Message Polarity, Communication Orientation and Hierarchy on Organizational Media Choice

Keywords: Organizational media choice, message polarity, communication orientation

Participants: 178 organizational employees

Measures: Perceived Medium Usefulness, Perceived Medium Richness, measure of communication ability and formality

Measures abr: -

Abstract: abstract/2001MPhil/Au Kin-Chung.pdf

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