Thesis Database

Programme: MA in Psychology

Supervisor: Winton Wing-Tung AU

Student name: Hai Lun WU

Thesis title:

The barriers of young people attending chamber orchestra concert events in China

Keywords: Behavioral Intention of attending concert; Price; Word of mouth; Perceived Quality; Attitude

Participants: 200

Measures: Statistical Packages for Social Sciences, Behavioral Intention, Price, Electronic Word of Mouth, Perceived Quality, Attitude

Measures abr: SPSS, BI, PRI, EWOM, PQ, ATT

Abstract:

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