Thesis Database

Year: 2016 - 2017 Summer term

Programme: MA in Psychology

Supervisor: Winton Wing-Tung AU

Student name: Wing Shan Lucia YUEN

Thesis title:

What Makes People Consume Theatre Products? A Perspective from Hong Kong Audience

Keywords: Theatre audience, audience motivations, consumer psychology, consumer behaviour

Participants: Theatre audience (Chinese speaking)

Measures: N/A

Measures abr: N/A