Thesis Database

Year: 1997 - 1998 1st term

Programme: BSSc

Supervisor: Kwok Leung

Student name: Kai Yin Yu

Thesis title:

Effects of Degree of Control and Product Popularity on High / Low Desire for Control Consumers Attitude Change and Purchase Intention

Keywords: Degree of Control, Perceived Performance Ratings, Purchase Intention, Product Trial

Participants: University Undergraduate Students

Measures: Desire for Control Questionnaire

Measures abr: -