Thesis Database

Programme: MA in Psy (part-time)

Supervisor: Au Wing Tung Winton

Student name: Yeung Shing Yan Laurence

Thesis title:

What encourage or discourage Hong Kong residents to attend theater? A correlation study for identifying motivators and hygiene factors of theater-attending behavirors

Keywords: theater, audience motivation, hygiene factors, motivators, correlation

Participants: Hong Kong Residents

Measures: Tajta, Kova,& Aias-Aranda's(2008) Likert scale, Joens, Mothersbaugh and Beatty's(2000) Repurchase intention scale

Measures abr:

Abstract: abstract/2014-2015 MA/YeungShingYan_abstract.pdf

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