Thesis Database

Year: 2014 - 2015 1st term

Programme: BSSc

Supervisor: Timothy Patrick Carey

Student name: Tse Kin Cheung

Thesis title:

Classical Bias - The Influence of Music Genre on the Evaluation of the Music

Keywords: Cognitive bias, Halo effect, Brand equity, Classical music, Modern music

Participants: 58 students

Measures: N/A

Measures abr: N/A