Thesis Database

Year: 2013 - 2014 2nd term

Programme: BSSc

Supervisor: Winton Wing Tung Au

Student name: Sun Wai Han

Thesis title:

Rethinking Why: Exploring Audience Motivation and Cultural Difference in Theatre

Keywords: audience motivation, theatre, cultural difference, entertainment psychology, motivational segmentation

Participants: 9 frequent theatre-goers, 18 occasional theatre-goers, 18 infrequent theatre-goers

Measures:

Measures abr: