Thesis Database

Year: 2013 - 2014 2nd term

Programme: BSSc

Supervisor: Winton Wing Tung Au

Student name: Sun Wai Han

Thesis title:

Rethinking Why: Exploring Audience Motivation and Cultural Difference in Theatre

Keywords: audience motivation, theatre, cultural difference, entertainment psychology, motivational segmentation

Participants: 9 frequent theatre-goers, 18 occasional theatre-goers, 18 infrequent theatre-goers


Measures abr:

Abstract: abstract/2013BSSc/SunWaiHan_abstract.pdf

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