Thesis Database

Year: 2011 - 2012 2nd term

Programme: BSSc

Supervisor: Darius Kwan Shing Chan

Student name: Wai Hin Fung

Thesis title:

Effect of product type, product involvement and herd cues on online consumption

Keywords: search goods, experience goods, product involvement, eWOM, herding effect

Participants: 129 participants, mostly college students, invited through facebook and email

Measures: Personal Involvement Inventory

Measures abr: PII