Thesis Database

Year: 2006 - 2007 2nd term

Programme: BSSc

Supervisor: Timothy Patric Carey

Student name: Man Ting Tang

Thesis title:

Reasons behind Luxury Consumption - Examining Differences Across Cultures

Keywords: Luxury Consumption, Culture, Collectivism, Individualism, Luxury Brands

Participants: 94 undergraduates from Hong Kong (40 males, 54 females), 55 undergraduates from the United States (20 males, 35 females)

Measures: Consumer Susceptibility to Interpersonal Influence Scale, Meanings of Conspicuous Consumption Scale (Revised), Measure of Face Concept

Measures abr:

Abstract: abstract/2007udgd/Tang Man Ting_abstract.pdf

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